Anthrax Drummer, Charlie Benante, Peddles Signature Coffee

Here’s a play from the Matt Sorum book of marketing.  Charlie Benante, better known to the drumming world as Anthrax’s drummer, is now pushing his own line of coffee offered through Legends Cup Coffee.  Man, drummers will come outwith a signature ANYTHING!  What’s next, Joey Jordison’s Vienna Sausages?  Besides, does anyone really want to drink coffee with the word “anthrax” on the label?

You all know me, you know how I earn a living. When I’m not bashing on my drums to the sounds of ANTHRAX, I like to enjoy a good cup of Coffee. I will drink it hot, iced, frapped and intravenously. I’ve been all around the world, tried many different blends and I have come up with some combinations that Kick ***. If you are a coffee drinker, I think you’re going to Love it.

He offers it by the pound or you can join his “Coffee Crew” (aka: coffee subscription) for just $20 a month!  I dunno .. it just seems more difficult to take him seriously now. If you want to try it, you can find out more …

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